Talking about publicising archaeology (which I was), I received today the draft publicity material for my own excavation programme, which is referred to in all correspondence as the Big Dig. It’s not very original I know (and plenty of other institutions have a 'Big dig', but ours, as the Durotriges Project Big Dig, tends to get referred to in short-hand terms as DPBD (or just plain DBD) - which, for some unaccountable reason, always makes me smile).
Well, either because of my own Dyslexia, or my clumsy fingered typing or thanks to some arcane version of Spell-Check, the publicity material has arrived with the catchy (and indeed very memorable) headline:
"Come Join us next Summer on the Big Dog"
The mind boggles